Content Marketing Specialist
Join us in our vision to help everyone in the world to find the right education!
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Are you a wordsmith who can turn ideas into compelling copy that engages and converts?
We're seeking a Content Marketing Specialist (full-time) at Keystone Education Group to support our B2B content strategy.
About The Role
This position offers the opportunity to create engaging content across multiple platforms while developing and executing lead generation strategies.
You'll craft everything from website copy to marketing materials, social media posts, and blog articles for a global higher education audience, all while identifying and nurturing potential opportunities to boost Keystone’s brand awareness.
This role will focus on two areas: group marketing activities and UniQuest (part of the enrollment services division).
Key Responsibilities
• Content creation and strategy - all the way from ideation to implementation and post-activity tracking
• Transform data, insights, and market research into engaging and informative content for our audiences
• Develop clear, persuasive copy for various marketing channels that drives engagement and lead generation,
• Create content that aligns with brand voice and messaging strategy across a variety of channels, including web, print, online advertising, social and email
• Collaborate with marketing and design teams to produce cohesive campaigns, including ad hoc design tasks such as social media content creation and template editing
• Research industry trends to inform content creation
• Create lead magnets such as whitepapers, eBooks, webinars, sessions and gated content to drive visibility and lead generation
• Optimize content for SEO and conversion rate optimization
• Track and analyze content performance metrics to optimize lead generation efforts
• Support the coordination of events (webinars, in-person, conferences)
Qualifications
• Proven experience in copywriting, content creation, and lead generation
• Outstanding writing, editing, and proofreading skills
• Ability to adapt writing style for different audiences and platforms
• Strong analytical skills with experience using data and insights for content creation and lead optimization
• Experience using HubSpot and Canva is a plus
• Knowledge of SEO best practices and content optimization techniques
Location
We are accepting remote-based candidates based in Spain and the UK.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Want to join?
If this sounds like it could be you, but you would like some additional information about the role, then please get in touch for further information by contacting Harrison Hakes, harrison.hakes@keg.com.
Please send us your application by hitting the button "Apply here!".
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- Corporate Marketing
- Role
- Marketing/Events/Content
- Locations
- Barcelona, Remote - UK
- Employment type
- Full-time
- Remote Status
- Fully remote, Hybrid
Three of many benefits
-
A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees, good performance could result in a trip with your team or in an individual prize or bonus.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve, dedicated to making a difference — and having fun along the way.
At Keystone, we believe in expanding each individual’s potential, giving everyone the chance to grow, thrive, and be the best they can be. We craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities. By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision.
With deep commitment to our mission, we deliver with focus and integrity - always working toward long-term success for the students, institutions, and families we serve.
Our workforce brings together talent from over 70 nationalities. What once felt “international” is now simply who we are - a truly global team where diversity strengthens our collaboration and drives us forward.
About Keystone Education Group
Keystone is a leader in marketing expertise for education worldwide. We help education providers to effectively reach their target audience. Keystone operates digital platforms for education search worldwide. Our expertly-crafted platforms and insight into the market enables us to continuously develop our search engines. Our ability to adapt to changing trends are making us the world’s leading and most popular search engines for education.
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