B2B Marketing Specialist
Join us in our vision to help everyone in the world to find the right education!
We usually respond within a week
Great content is the secret sauce that drives an exceptional marketing team. Do you have international higher education experience and a love of creating compelling, engaging content for B2B marketing? Then this might be the marketing role for you!
We are seeking a results-driven content marketing expert to develop and execute marketing strategies that drive brand awareness, lead generation, and business growth across our Keystone Education Group, with a focus on international higher education.
The ideal candidate will combine creative thinking with data-driven decision-making to deliver successful inbound marketing campaigns across multiple channels. This role also incorporates an event planning aspect and will involve event coordination, contributing to, and organizing a range of trade show exhibitions and in-person events across a variety of international locations.
Key Responsibilities
• Develop and implement comprehensive content marketing strategies aligned with both business unit and group-level objectives.
• Brainstorm and develop a range of articles, press releases, bespoke reports, case studies, testimonials, and content-focused activities in alignment with other team members in the marketing department.
• Organise monthly webinars and regular in-person events, including content creation as well as speaker coordination, and event hosting.
• Project management of exhibitions at international trade shows, from delegation management to communication to third-party vendors and logistics management.
• Write highly compelling copy that underpins the development of highly engaging marketing materials, including website content, email marketing, sales collateral, product packs, and other promotional items in conjunction with our design and commercial team members.
• Manage content and events budgets, tracking ROI and key performance metrics.
• Collaborate, communicate, and present regularly to product, marketing, sales, and customer success teams to ensure the development of targeted content that generates qualified leads across the group and is highly engaging to our audiences.
• Analyze market trends, competitor activities, and consumer behaviour to inform content marketing strategies that will help steer the team to success, achieving output of MQLs, SQLs, and inbound sales bookings
• Manage relationships with external vendors, agencies, marketing partners, and freelancers.
Qualifications Required
• 5+ years of marketing experience, with international or higher education industry backgrounds preferred
• Bachelor’s degree in marketing, business, communications, or related field
• Proven track record of developing and executing successful marketing campaigns
• Experience in event management or management of exhibitions at international trade shows and in-person/community events
• Excellent analytical skills with experience working with data and insights
• A strong ability to distill the “so what?” from the data to ensure clear and effective external communication.
• Excellent project management and organizational abilities.
• Outstanding written and verbal communication skills
• Proficiency in marketing analytics tools and CRM systems – bonus points for experience with Hubspot CRM
• Proficiency in Adobe Suite and Canva
• Knowledge of SEO/SEM and digital marketing best practices
Preferred
• Experience working within the higher education industry or as a past international student
Location
This role is available in Barcelona, Spain or Sheffield, UK with hybrid working options available.
We will consider exceptional remote-based candidates from Spain and the UK.
Qualified candidates should submit their resume, cover letter, and portfolio of past marketing campaigns for consideration.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- Corporate Marketing
- Role
- Marketing/Events/Content
- Locations
- Remote - UK, Barcelona, Remote - Spain
Three of many benefits
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A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.
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