Content Marketing Specialist - B2B
Join us in our vision to help everyone in the world to find the right education!
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Join us in our vision to help everyone in the world find the right education.
This role is, first and foremost, a content role.
We're looking for someone who can take a dense industry report, a set of student behaviour data, or a complex product story and turn it into something our audience actually wants to read. Someone who crafts session proposals that win coveted speaking slots at global education conferences. Someone who can build a webinar from a blank page to a live, polished event that leaves attendees with something valuable.
If writing is your craft and B2B marketing is your passion, we'd love to hear from you.
A sneak preview of what you'll do in this role...
Content creation & strategy
Play an active role in the formation of content strategy across Keystone Education Group's B2B marketing, aligned to business objectives
Write and edit across a wide range of formats: long-form articles, industry reports, case studies, press releases, email campaigns, sales collateral, web copy, and social content
Take technical data, market research, and student insights and translate them into clear, engaging narratives that resonate with a higher education audience
Develop content that drives qualified leads, from MQLs, SQLs, to inbound sales bookings. Conversion is king!
Monitor competitor activity and market trends to continuously sharpen our content positioning
Webinars: own the process from end to end
Plan, produce, and execute monthly webinars: from defining the topic and content angle, to building the narrative, coordinating panelists, and delivering a polished live event
Write webinar content, including scripts, speaker briefs, audience-facing materials, and follow-up comms
Public relations, conferences & speaking opportunities
Research and identify speaking opportunities at global education conferences
Write compelling session proposals that win, translating our expertise and data into pitches that stand out in competitive submission processes
Represent Keystone as a credible, engaging voice in the international higher education space
Work alongside our PR function to create and distribute pitches and press releases and build up a network on industry contacts
Organize In-person events alongside our team
Contribute to and coordinate presence at international trade shows and in-person events, including content creation and logistics support
Manage relationships with third-party vendors and exhibition partners
Collaboration & performance across the organisation and industry
Work closely with the research & insights, marketing, product, sales, design, and customer success teams to develop targeted content
Track content ROI and performance metrics; use data to improve output and strategy
Manage budgets for content and event activities
What you bring to the table
Exceptional writing skills in English, this is non-negotiable. You should be able to demonstrate work that is clear, compelling, and tailored to a professional B2B audience
A portfolio spanning multiple formats: reports, articles, email campaigns, web copy, event content, or similar
3+ years in content marketing, with content and copywriting at the core of your experience
A proven ability to distil complex data and technical insights into content that engages rather than overwhelms
Experience writing or presenting in the higher education sector is a strong advantage
Session proposal writer: If your written session proposals have ever been successfully selected by an organisation such as EAIE, NAFSA, APAIE, AIEA, or similar, we would love to speak with you!
Confidence and professional in front of an audience — you'll often be working with senior leadership on our speaking engagements and webinars
Strong project management skills; able to run multiple workstreams simultaneously
Familiarity with SEO/SEM best practices and digital marketing
Proficiency in HubSpot, Adobe Suite, and Canva
Bachelor's degree in marketing, communications, journalism, or a related field
Location
Barcelona, Spain — hybrid working available. We'll also consider exceptional remote-based candidates within Spain.
To apply, please submit your CV, a cover letter, and writing samples or a portfolio. We want to see your best work.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- Corporate Marketing
- Role
- Marketing/Events/Content
- Locations
- Barcelona, Remote - Spain
Barcelona
Three of many benefits
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A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.