Student Marketing Executive
Join us in our vision to help everyone in the world to find the right education!
We usually respond within a week
Thousands of students use FindAMasters and FindAPhD every year to explore their postgraduate options, discover new opportunities and make life-changing decisions about their future.
This role is about helping us connect with that audience through engaging social content and well-executed marketing campaigns. If you’re creative, organised and keen to develop your marketing skills across both social media and digital campaign delivery, we’d love to hear from you.
Role Overview
As a Student Marketing Executive, you’ll play a key role in how FindAMasters and FindAPhD engage with UK and international student audiences. You’ll manage our organic social media activity, creating and sharing content, monitoring interactions and helping us respond appropriately across our student-facing channels.
Reporting to the Student Marketing Manager, you’ll also support the planning, design, management, delivery and evaluation of both online and offline marketing campaigns that promote our brands, products and services to prospective postgraduate students.
Responsibilities (not exhaustive):
Create awareness of and grow the FindAMasters and FindAPhD social presence by developing and executing an organic social media plan to achieve business goals around traffic, engagement and conversions.
Manage social media channels to build and engage with our audience by monitoring and responding to social media activity such as interactions and DMs on all student accounts (Facebook, Instagram, TikTok, LinkedIn etc).
Produce creative content such as videos and graphics for social and campaigns which align with what our audience are interested in.
Assist in the development and delivery of student operational marketing plans for FindAMasters and FindAPhD through various tactics (digital, social, OOH, in-person and virtual events and print).
Create and proofread marketing copy for various platforms including print, online and social media.
Support the promotion of events such as webinars and postgraduate study fairs to hit targets around sign-ups and attendance.
Use Canva to design online marketing collateral in support of student marketing activity.
Use CMS to design, write and deliver marketing emails to domestic and international student audiences as part of campaign promotion and report on performance.
Assist in tracking audience engagement and performance of online marketing campaigns.
Conduct and gather testimonials in support of student marketing activity.
Develop a working knowledge of B2C marketing best practice and of relevant higher education policy and other developments relating to postgraduate education.
Contribute to the wider identification, realisation and evaluation of content and marketing opportunities in multiple formats (written, visual, audio) and to the expansion and management of a portfolio of resources that develops alongside the needs of our audience.
Represent marketing expertise in internal information sharing and development activities as required.
Support student-facing B2C events, with occasional out of hours travel and overnight stays as required.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Application Instructions
Please send us your application by hitting the button "Apply here!".
This role is not eligible for visa sponsorship.
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- FindAUniversity
- Role
- Marketing/Events/Content
- Locations
- Sheffield
- Employment type
- Full-time
- Remote Status
- Hybrid
Sheffield
Three of many benefits
-
A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.