About the Role 

FindAUniversity is looking for a strategic, action-oriented Director of Audience Growth to drive growth across our core student-facing platforms. 

As part of the Senior Leadership Team, you'll be responsible for growing student traffic, increasing first-party data, and improving product conversions—while building a more scalable, data-led audience strategy. This is a high-impact role managing a multidisciplinary team and shaping the next chapter of how we reach and serve students globally. You'll bring performance marketing acumen, deep SEO expertise, and a collaborative mindset to align marketing and content goals with the broader business strategy. 

Key Responsibilities 

Strategy & Growth

• Lead and deliver strategies to increase high quality student audience traffic, first-party data capture, and conversion to customer actions by 10%+ in the next 12–18 months.

• Own and evolve a performance-driven marketing roadmap across PPC, social, and owned and emerging channels.

• Develop an AI-focused content and acquisition strategy to adapt to a changing search and discovery environment.

• Drive off-page SEO strategies (e.g. partnerships, backlinks, content syndication) to extend our visibility and authority.

Data & Metrics 

'• Own and refine core audience metrics including traffic, data acquisition, and conversion rate. 

• Work closely with the Insights team to ensure performance is tracked through dashboards and used to guide decision-making.

• Build an outcome-focused culture within the team, ensuring clear KPIs and accountability. 

Leadership & Execution

• Lead, mentor, and develop the Head of Student Engagement and Development, while overseeing a broader team comprising content creators, SEO specialists, marketing executives, and student engagement leads.

• Set clear goals, support team development, and embed a culture of coaching and ownership. 

• Ensure marketing and content campaigns and strategies are scalable, targeted, and high ROI.

• Be a face of FindAUniversity presenting in student and sector facing events. 

Collaboration & Influence 

• Collaborate regularly with Insights, Sales, Client Services, Events, Ad Operations, and the Product team to align on shared growth goals.

• Play a significant role in shaping the student-facing product roadmap and improving UX and engagement.

• Represent student engagement in senior leadership forums and contribute to wider business planning. 

External Partnerships

• Support existing external marketing and SEO partners, and lead efforts to expand our ecosystem of digital growth collaborators.

About You 

You’re a strategic and energetic marketing leader who knows how to execute at scale, align stakeholders, and bring clarity to complex challenges. You’re confident working across acquisition and engagement strategies and understand how to leverage SEO, data, and performance channels to drive results. 

Must-Haves

• Proven experience in a senior-level digital marketing or audience growth role, ideally within education, media, or digital platforms.

• Deep understanding of technical and off-page SEO strategy and execution.

• Strong track record of delivering successful performance marketing (owned media, PPC, social) campaigns.

• Experienced in metric ownership, dashboard reporting, and decision-making based on analytics. Comfortable with associated tools, like GA4 & ahrefs. 

• Excellent team leadership and coaching skills—able to build trust and drive performance.

• Clear, confident communicator who thrives in cross-functional settings. 

• Comfortable working at pace while balancing strategic and operational priorities. 

What We Offer 

• A key leadership position in a supportive, fast-paced, and caring company culture.

• The opportunity to shape the future of postgraduate student engagement in a digitally evolving world.

• A hybrid working model and flexibility to support balance and collaboration.

• Competitive salary and benefits package.

About FindAUniversity and Keystone Education Group

FindAUniversity, which includes FindAMasters and FindAPhD, is part of the Keystone Education Group. As a member of FindAUniversity and the Keystone Family, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 800+ talented employees with sites that are recognised as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the making of your career!

Do you want to join our family?

FindAUniversity is based in the UK and we offer hybrid working arrangements, with the ability to work from home and the office.

Please send us your application by hitting the button "Apply here!".

Please note that applications will only be accepted from candidates who are authorised to work for any UK employer.  This role is not eligible for sponsorship.