Digital Marketing Specialist
Join us in our vision to help everyone in the world to find the right education!
We usually respond within a week
- Are you creative, curious, and constantly asking why?
- Love digital marketing, always keeping up to date with the latest developments.
- Interested in international education? Perhaps studied abroad or worked in higher ed?
- Love to come up with fresh ideas and new marketing methods?
If you answer “yes” to these questions, this role could be just right for you!
The Role
We are seeking an experienced Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics.
You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.
What You’ll Do
- Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
- Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
- Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
- Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
- Collaborate with content and design teams to create engaging B2B campaigns
- Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
- Track campaign performance, analyze data, and deliver actionable insights
- Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
- Stay updated on digital marketing trends to continuously improve our approach
What We’re Looking For
- 3–4 years of professional experience in B2B marketing experience (B2B experience)
- Experience using Hubspot CRM, especially Marketing Hub
- Paid advertising experience across Google Ads, LinkedIn, and other platforms
- Strong written and verbal communication skills (exceptional English required; additional languages a plus)
- Data-driven mindset with the ability to measure ROI and campaign effectiveness
- Comfortable working in a fast-paced, international team
- A proactive, curious marketer who is eager to learn and grow
- Experience working within international higher education or study abroad experience is a plus!
What We Offer
- A role with impact in the global higher education sector
- Opportunities to develop your skills and advance your career
- A supportive, international team with colleagues across Europe, the US, and beyond
- Hybrid work setup with flexibility
Locations: Hybrid roles offered in Barcelona, Spain, or Sheffield, UK.
Remote candidates from Spain and the UK will be considered.
How to Apply
Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit.
- Business
- Corporate Marketing
- Locations
- Barcelona, Sheffield, Remote - UK
- Remote Status
- Hybrid
Three of many benefits
-
A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.
Already working at Keystone Education Group?
Let’s recruit together and find your next colleague.