Marketing Specialist – Paid Social & Content
Create content. Drive performance. Make an impact. Join our marketing team and help build high-performing campaigns across Meta and TikTok.
We usually respond within a week
Do you enjoy paid social, creative content and the challenge of finding what makes people stop scrolling, click and convert? Are you curious about what makes one ad perform better than another – and excited by the idea of combining creativity with data-driven marketing?
We’re looking for a Marketing Specialist who is fluent in Swedish, with a focus on paid social and content to help us create digital campaigns that perform – for both our own brands and our clients.
This is a hands-on role for someone who enjoys working at the intersection of performance marketing, social media, creative production and campaign optimization. You like testing new ideas, creating engaging ads, following results and understanding what drives performance.
About the Role
You’ll be part of a collaborative team working closely together on client projects – from campaign planning and creative development to performance analysis and optimization. You should feel comfortable participating in client meetings, discussing campaign results, sharing insights and suggesting improvements based on data and creative learnings.
You will mainly work with Meta and TikTok, while also supporting campaigns and content across other digital channels such as Snapchat, YouTube, Google and LinkedIn.
In this role, you’ll contribute to developing creative concepts, writing copy, creating visual assets, producing simple video formats, setting up campaigns, testing different approaches and optimizing performance based on data and insights.
Responsibilities
Plan, build, and manage paid social campaigns, mainly in Meta and TikTok.
Create engaging content for digital marketing channels.
Develop creative ad ideas and adapt messaging to different audiences, channels and campaign goals.
Monitor, analyze, and optimize campaign performance using data and insights.
Conduct A/B testing on creative assets, messaging, audiences, and campaign strategies.
Collaborate with colleagues on campaign planning, product launches, and content initiatives.
Prepare performance reports and present insights and recommendations to clients.
We're looking for someone who:
Has 1–3 years of experience in digital marketing, preferably with a focus on paid social.
Has hands-on experience with Meta Ads Manager and TikTok Ads Manager.
Has a strong eye for design, branding, copy and visual communication.
Understands how creative, audience, channel and campaign setup work together to drive performance.
Is curious, proactive and enjoys testing new ideas.
Has an analytical mindset and is motivated by improving campaign results.
Is structured and comfortable managing several campaigns, deadlines and stakeholders at the same time.
Communicates fluently in Swedish and English, both written and spoken.
It’s a plus if you have:
Experience from working with multiple client accounts, brands or campaigns in parallel.
Experience from a digital marketing agency or another fast-paced marketing environment.
Experience with Snapchat Ads, YouTube Ads, Google Ads or LinkedIn Ads.
Experience with marketing automation platforms or CRM systems.
Basic knowledge of SEO and copywriting best practices.
Why you'll love working with us
At our company, you'll have the opportunity to combine creativity with commercial impact. You'll join a collaborative and international team where initiative is encouraged, ideas are valued, and you'll have the freedom to make a real difference.
A friendly and inclusive international work environment with plenty of space for initiatives and original ideas.
EdTech company with a flat organization and quick decision-making.
The opportunity to work with some of Sweden's largest and most well-known companies.
Excellent opportunities for professional development and career growth.
A modern office at Karlaplan in Stockholm, flexible working hours, and hybrid work options.
Breakfasts, fitness sessions, fika, and after-work gatherings.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Ready to apply?
If this sounds like the right opportunity for you, we'd love to hear from you.
Please submit your application today. We will begin reviewing applications in early August and conduct interviews on an ongoing basis thereafter.
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- Keystone Education Group
- Role
- Marketing/Events/Content
- Locations
- Stockholm
Stockholm
Three of many benefits
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A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.