Site Manager - Swedish student websites
If you're excited about digital growth, SEO, content and building outstanding online experiences, we'd love to hear from you.
We usually respond within a week
About the Role
Are you passionate about SEO, UX, data, and digital growth? Do you enjoy turning insights into improvements that create better user experiences and measurable business results?
We're looking for a Site Manager to take ownership of our Swedish student websites, including studentum.se, AllaStudier.se, gymnasium.se, anpassadgymnasieskola.se, and dingrundskola.se. In this role, you'll combine strategic thinking with hands-on execution to drive traffic, improve conversions, and continuously develop some of Sweden's leading education platforms.
As Site Manager, you'll be responsible for the overall development and performance of our websites. You'll work closely with Product, Tech, Marketing, Content, and Sales to improve the user experience, strengthen our SEO performance, and deliver digital projects that create real impact.
From analyzing user behaviour and planning site improvements to collaborating on new product features, you'll play a key role in shaping the future of our student platforms.
About the Team
You'll join a collaborative team of Marketing Specialists and Account Managers dedicated to creating the best possible experience for both our education partners and prospective students. Together, we ensure our websites provide valuable content, intuitive functionality, and user-friendly tools that help schools connect with the right audience.
Reporting to the Head of Marketing & Service Delivery, you'll work closely with Site Managers across our international markets, sharing insights, best practices, and ideas to continuously improve our platforms. You'll also collaborate closely with our Product, Tech, and SEO teams, where our SEO & growth specialists provide the strategic direction while you help bring those initiatives to life through continuous website optimization, content improvements, and user-focused development.
Responsibilities
Own and develop the structure and user experience of our Swedish student websites.
Analyze website performance, traffic, and conversion data to identify growth opportunities.
Drive SEO initiatives to increase organic visibility and website traffic.
Monitor competitors, digital trends, and developments in the Swedish education system to keep our platforms relevant, accurate, and competitive.
Define user needs through research, surveys, and customer insights.
Collaborate with Product and Tech teams to prioritize new features, report bugs, and implement improvements.
Work closely with Content Managers to optimize and develop high-quality contenting.
Lead cross-functional projects that improve our websites and user experience.
Requirements
We're looking for someone who:
Has experience managing websites, digital products, or SEO-driven platforms.
Has solid knowledge of SEO, Google Analytics, and Google Search Console.
Has a genuine interest in AI and large language models (LLMs), and enjoys exploring how AI can improve content, SEO, and digital experiences.
Enjoys working with data and using insights to improve performance.
Is comfortable collaborating across multiple teams and stakeholders.
Has excellent organizational and project management skills.
Is proactive, curious, and always looking for ways to improve the user experience.
Communicates fluently in Swedish and English.
Beneficial, but not required
Experience with Ahrefs, Canva, Infogram, Excel and other digital tools.
Experience with CRO, A/B testing, and UX optimization.
Knowledge of HTML/CSS or working closely with development teams.
Experience within publishing, marketplaces, or digital media.
Experience working with educational institutions, government organizations, or education marketing.
Why us?
Join an international EdTech company where you'll have the opportunity to make a real impact. You'll work in a collaborative environment, combining data, technology, and content to help millions of people make better education decisions.
Opportunity to make a real impact in a growing company
Collaborative and international work environment
High level of ownership and autonomy
Meaningful projects and learning opportunities
Why you'll love working with us
🌍 An international team with colleagues across the world.
🚀 A fast-paced EdTech company with a flat organization and quick decision-making.
📈 Great opportunities for professional growth and career development.
🏢 Modern offices at Karlaplan in Stockholm, flexible working hours, and hybrid work.
☕ Monday breakfasts, fitness sessions, fika, and Friday after-work gatherings.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with websites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Application Instructions
Please send us your application by hitting the button "Apply here!".
We will begin reviewing applications in early August and conduct interviews on an ongoing basis thereafter.
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- Keystone Education Group
- Role
- Other
- Locations
- Stockholm
- Employment type
- Full-time
- Remote Status
- Hybrid
Colleagues
Stockholm
Three of many benefits
-
A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.