B2B Digital Marketing & Content Specialist (French-speaking)
Join us in our vision to help everyone in the world to find the right education!
We usually respond within a week
Role Purpose
You will own the marketing performance of an assigned set of geographic markets, with Keystone's strategic marketing goals. Fluent French is essential to this role: you will own translation, localization, and quality control of marketing materials, campaigns, and client-facing assets in French, and act as the safeguard for tone and terminology consistency in that language.
What You'll Own
Geo Market Ownership
● Act as the owner and internal voice of your assigned geographic markets, aligned with Keystone's strategic marketing goals.
● Build and maintain the marketing plan for your geos and their segments, adapting global campaigns for local relevance , language, channel mix, seasonality, and cultural fit.
● Monitor market developments, competitor activity, and client sentiment in your geos, feeding insights back to the team and leadership.
● Own translation and localization for French (and any other language you speak): translating and quality-checking marketing materials, campaigns, and client-facing assets.
Inbound Marketing, Content & Segmentation
● Coordinate and execute activities across channels; conferences, email, blog, design, video, paid advertising, and content (whitepapers, case studies, data-driven reports), to engage a global B2B higher education audience.
● Ensure content creation aligns with the segmentation strategy, so each segment receives relevant content for its stage.
● Create segment lists from given criteria and ensure direct email marketing (DEM) strategy is properly executed.
● Proactively generate client testimonial videos and case studies, identifying candidates, securing participation, and driving production through to publication.
Webinars, Events & Tradeshows
● Identify, recommend, and execute webinars, events, and tradeshows relevant to your geos, including pre-event promotion and post-event follow-up.
● For events you own: source panelists, coordinate preparation and delivery, create presentations and supporting content, and manage technical execution.
Commercial Orientation, Reporting & Cost Stewardship
● Analyze the performance of your content and its contribution to inbound revenue, using data to inform your decisions.
● Report regularly on agreed KPIs for your geos and flag risks or underperformance early.
● Obtain and compare price quotes before commitment, track spend against plan, and escalate all spend decisions to the Head of Global Marketing.
What We're Looking For
Must-have
● Fluent/native-level French, spoken and written — essential for owning localization, translation, and market communication in Francophone Europe.
● Professional fluency in English — the team's internal working language for reporting, planning, and cross-team collaboration.
● Experience in B2B digital marketing, ideally with an inbound focus.
● Comfortable executing across multiple channels: email, content, paid advertising, and events.
● Commercially minded — comfortable with KPI reporting, data-driven decision-making, and cost stewardship (comparing quotes, tracking spend against plan).
● Strong project coordination skills, including managing external providers and stakeholders for events and content production.
Nice-to-have
● Experience in higher education or B2B education marketing.
● Additional language skills relevant to our global markets.
● Experience with HubSpot or a similar CRM/marketing platform.
About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Application Instructions
Please send us your application by hitting the button "Apply here!".
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
- Business
- International
- Role
- Marketing/Events/Content
- Location
- Remote - Spain
- Employment type
- Full-time
- Remote Status
- Fully remote
Three of many benefits
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A fun workplace
We believe in creating a good environment between co-workers by participating in enjoyable activities such as sports events, after works and travelling. -
Opportunities to grow
We believe in giving every employee opportunities to develop their skills and capabilities by providing them with both external and internal courses and training. -
Reward for effort
We believe in showing appreciation to our employees.
Workplace & Culture
Our workplace culture is shaped by people who are driven to achieve and dedicated to making a difference. Our vision is to find everyone in the world the right education, and our values are how we achieve that. They guide us to come together, take bold steps, innovate, and stay committed to our mission every day.
Driven by our core values Creativity, Courage, Commitment and Collaboration, we craft innovative solutions and take a dynamic, flexible approach to problem-solving, embracing creativity as a catalyst for growth and progress.
We face challenges head-on, with the courage to explore new paths and the expertise to turn obstacles into opportunities.
By connecting as a team, we foster a collaborative and supportive environment that brings out the best in each other and keeps us aligned around a shared vision. Our workforce brings together talent from over 70 nationalities. We are a truly global team where diversity strengthens our collaboration and drives us forward.
With deep commitment to our mission, we deliver with integrity, always working toward success for the students, institutions, and families we serve, helping everyone in the world find the right education.
About Keystone Education Group
Keystone is trusted by more than 100 million prospective students every year to help them make one of the most important decisions of their lifetimes, namely, which educational program to attend.
At Keystone, we help students find the right education to pursue their dreams, whether they are seeking higher education, wanting to expand their knowledge through a course, or upskilling as a professional.
For education institutions, we offer an end-to-end solution across the entire student recruitment value chain, providing tech-powered student marketing and recruitment services to over 5,500 institutions in more than 190 countries. We aim to help institutions reach, engage, recruit and enroll students at scale, without compromising on providing a quality student experience.