Yearly salary - £30,000-£35,000

Are you a dynamic marketing professional who takes pride in creating and optimising data-informed campaigns? Are you apt at building mutually beneficial partnerships that hit engagement targets? Are you looking for a new marketing role where you can truly shine?

If you’re nodding your head, then we want you! We’re after a highly motivated Student Marketing and Partnerships Manager to join our dynamic team. In the fast and ever-moving higher education sector, you’ll plan, deliver and evaluate integrated student marketing campaigns that promote our flagships brands to students, universities and journalists.

We’re the postgraduate experts so it’s our job to support potential students with their Masters and PhD choices, and universities around the world with their postgraduate recruitment goals. With your savvy marketing know-how, you’ll do everything it takes to hit our targets around site traffic, social media performance, audience growth and registrations for our subscription services and events! And, with your ability to spot mutually beneficial opportunities, you’ll build lasting partnerships with customers and peers that help create value for our audiences and theirs.

No two days will be the same but you’ll be in control of what you’re working on. One day you could be planning a campaign that increases brand awareness amongst current undergraduate students, the next you could be reaching out to journalists around unique research from our audience!

Responsibilities (not exhaustive):

• Use market insights and data analysis to build and execute integrated tactical student marketing plans which reach agreed strategic targets and ensure professional brand standards and key messaging is upheld.
• Plan, develop and execute integrated marketing campaigns that cover both offline (study fairs and other events) and online (social, PPC, SEO, web, email) channels and manage budgets accordingly.
• Measure performance of marketing campaigns, gaining insight, assessing against goals, and making optimisations accordingly. Write and present reports on marketing activities and results.
• Line manage and support junior colleagues to develop, execute and evaluate marketing activity that hits targets and develops their professional skillset.
• Manage external supplier and partner relationships with media and advertising agencies/companies, taking a holistic view across student marketing to maximise cost savings.
• Check, improve, proof, and provide a critical eye for all marketing assets and copywriting ensuring brand tone and guidelines are adhered to.
• Identify and cultivate opportunities for media and partner outreach to strengthen the reach and authority of the FindAMasters and FindAPhD brands, supported by the Head of Student Engagement and Development and Director of Audience and Insight.
• Work with Head of Student Engagement and Development to shape a long-term annual marketing and outreach plan for FindAMasters and FindAPhD.

Who are we looking for?

We’re after a confident and creative marketer who is able to spot opportunities to optimise campaigns and takes pride in the quality of their work. You’ll be inspired by the opportunity to develop and deploy your expertise to a broad audience and be interested in putting your marketing and PR knowledge into creating genuinely useful opportunities for our brands.

Essential

• Educated to degree level (or equivalent qualification / work experience).
• Proven ability to develop and execute innovative marketing strategies from start to finish and to budget.
• Experience analysing the performance of campaigns.
• Strong organisational and time management skills.
• Strong communication and collaboration skills with the ability to own multiple simultaneous projects across a large and diverse team.

Desirable

• Experience working in a relevant role (marketing, PR, partnerships, digital publishing or similar).
• Experience of line managing junior team members, ensuring targets are met and supporting their professional development.
• Experience creating content in various formats (guides, blogs, video, social, infographics etc)
• An understanding of higher education, especially postgraduate study, through previous study or work experience.

About FindAUniversity and Keystone Education Group

As a member of FindAUniversity and the Keystone Family, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognised as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the making of your career!

Do you want to join our family?

FindAUniversity is based in the UK and we offer hybrid working arrangements, with the ability to work from home and the office. If this sounds like it could be you, and you would like some additional information about the role, then please get in touch with Angela at angela.duke@keg.com.

Please send us your application by hitting the button "Apply here!".

Applications will only be accepted from candidates who are authorised to work for any UK employer. 

This role is not eligible for sponsorship.

Job Type: Full-time, 37.5hrs /week, Permanent

Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.