Are you interested in promoting life-changing international opportunities to students? Are you passionate about creating compelling and engaging content? Can you craft a message that capture hearts and climb search rankings?

Asia Exchange and Beyond Abroad are looking for a Content Marketing Specialist to strengthen our international team, a creative mind that is able to turn ideas into effective advertising projects. Together with the rest of the group, you are responsible for enabling student mobility to our destinations worldwide.

Your focus will be on digital marketing content to increase our presence in new and existing markets and grow the amount of inbound student leads to Asia Exchange and Beyond Abroad study programs. You know what type of content works in Instagram, LinkedIn and Tiktok and understand how website content and SEO drive traffic. You are curious about Meta and Google Ads and interested in creating campaigns to the right target audience to increase conversions. You are not afraid to get creative with words and can come up with incentives for promotional activities together with our students.

CORE TASKS:

· Creation, execution and development of multi-channel campaigns

· Content creation on social media (Instagram, LinkedIn, Tiktok)

· Content creation for paid advertising (Meta and Google Ads)

· Content creation for website and SEO

· Content creation for traditional advertising material (brochures, posters)

· B2C and B2B email marketing

· Student ambassador program management and development; recruiting ambassadors, motivating them to promote study abroad and developing cost-effective campaigns together with ambassadors

· Analyze results and provide ongoing reporting, campaign insights

WE ARE LOOKING FOR:

· Hands-on experience with traditional and digital marketing tools and channels: Instagram, LinkedIn, SEM, email marketing

· Understanding of SEO and website content, knowledge on Wordpress

· Knowledge on Zoho CRM and Zoho Campaigns is an advantage

· Copywriting skills in English. Fluency in French and German are an advantage

· Knowledge of digital marketing landscape through customer journey

· Strong time management and organizational skills to manage multi-channel marketing

· Strong communication skills

· Pro-active, solution-oriented self-starter with high initiative and critical thinking · Commitment to our values

WHAT WE CAN OFFER YOU:

· A hybrid work setting full of international professionals

· A unique industry and company that changes people’s lives

· A meaningful, versatile and international job role

· A work environment that allows you to grow and see the impact of your efforts

· A dynamic work culture with a can-do attitude and growth-mindset to change the world

THE STORY OF ASIA EXCHANGE
The story of Asia Exchange started 15 years ago when two Finnish exchange students fell in love with Asia during their study abroad semester in Shanghai. After their experience abroad, they established a company with the mission to open the gates for students from all over the world to study in Asia. We are proud to have sent over 11 000 students from 700 universities and 125 different countries abroad during the past 17 years. We also enable study opportunities outside of Asia through our sister brand Beyond Abroad. Since 2024, Asia Exchange and Beyond Abroad has been a part of Keystone Education Group, a leading European international education company with offices across Europe and an international staff of more than 800 employees. Keystone is trusted by more than 120 million unique prospective students every year to help students and learners make one of the most important decisions of their lifetimes, namely, which higher education program or course to attend.

APPLICATION INSTRUCTIONS
Please apply for the position by filling out our electronic application form and sending us your application here.

For more information, contact joonas@asiaexchange.org.